The House
Culet Couture is the private jewelry department of our parent company, Culet International.
Through our retail distribution and our wholesale clientele, we came to realize we were unable to showcase all of our products to our prospective clients. Therefore, Culet Couture sells to pre-approved select clientele who would have been unable to dress themselves in our jewelry.
Culet Couture is the answer to this problem. We offer One of a Kind jewelry alongside our diamond jewelry staples, sold to a select group of pre-approved clientele.
Quality control, start to finish
All of our jewelry, diamonds and colored stones are of the highest quality, held to the tightest quality control, in our own factory. Shop with confidence, because you are buying diamonds and jewelry directly from the source.
What we actually do
We are a manufacturer first. The people who set the stones in your piece work in our shop, on the fourth floor, on 47th Street. We buy stones in parcels and match them by hand, because a tennis bracelet lives or dies on whether the line reads as one continuous piece rather than twenty-eight individual ones.
That matching is the part nobody markets and everybody notices. Two stones of identical weight and identical grade can still sit wrong next to each other. Sorting that out is slow, it does not photograph, and it is most of the reason a good line looks good.
One specification
Every piece in the collection is natural diamond, F colour, VS clarity, set in 14K gold. One of a kind pieces from the vault carry their own stones and metals, described individually. We do not publish a range and quietly ship the bottom of it. If we cannot fill an order at that standard we will tell you it is going to take longer, rather than substitute down.
Made to order
Nothing here sits in a warehouse. When you order, we pull stones, match the line, and set it. That takes about a week. It is also why you can choose your carat weight rather than accepting whichever one a buyer decided to stock.
The two names
Culet Diamonds is our wholesale business and remains what it has always been: a trade house serving jewellers and dealers. Culet Couture is the retail side of the same company, at the same address, using the same bench. Two doors into one building.